Terms of service

You are responsible for activity under your account and for keeping credentials secure. API keys must be treated as secrets; a key published in client-side code should be treated as compromised and rotated.

Accounts may not be shared between organisations. Agencies should set each customer up as a separate client, holding its own companies, rather than sharing one login.

You may not use the platform to:

• Track individuals without a lawful basis, or in breach of any notice or consent mechanism on the site being tracked.
• Collect special category data, or data about children, through the tracker.
• Attempt to identify individuals from data belonging to another company.
• Circumvent rate limits, probe the service for vulnerabilities without written permission, or resell raw platform access.

You retain all rights in the data you send us. We process it only to provide the service, to keep it secure, and as your data processing addendum permits.

You may export your data at any time while the account is active. After termination we keep it for 30 days so you can retrieve it, then delete it.

We aim for 99.9% monthly availability of the tracking and ingestion endpoints, excluding scheduled maintenance announced at least 48 hours in advance.

Advertising platform data depends on third-party APIs. Where a platform is unavailable, rate limits us, or restates its own figures, we reflect that rather than invent numbers.

Attribution is a model, not a measurement. Figures produced by the platform will not match those in an advertising platform's own interface, because the attribution window, timezone and counting method differ. Every report states the model, window, timezone and currency used.

We do not warrant that attributed figures are suitable for statutory reporting, and you should not rely on them as the sole basis for financial statements.

Subscription fees are billed in advance. Usage above a plan's included volume is billed in arrears at the rate published on the pricing page.

Fees exclude VAT. Late payment may result in suspension after written notice.

Either party may terminate for convenience at the end of a billing period. We may suspend immediately for non-payment after notice, or for a breach of acceptable use.

Nothing here limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.

Subject to that, neither party is liable for indirect or consequential loss, or for loss of profit, revenue or anticipated savings. Each party's total liability is capped at the fees paid in the twelve months before the claim.

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.